Step 3: You will then be prompted to create your unpublished post. Step 2: In order to create an ad with the new CTA button, you must choose website conversions as your objective and create a new unpublished post. (Click photo below to zoom in greater detail.) To better organize past campaigns, filters can be used to view by date and recently edited. You’ll then be lead to your home page where you’re able to preview all ads published under your account. Click Power Editor in your lefthand menu and you’ll automatically be prompted to download your ad account. Go into your Ads Manager and find the account that you’d like to dive into. Step 1: If you haven’t yet downloaded your Facebook ad accounts into Power Editor, do so.
POWER EDITOR FACEBOOK DOWNLOAD HOW TO
How to Create A Paid Facebook Ad With A Call-To-Action Button There are five CTA buttons that are now available for use only through the Facebook Power Editor: Shop Now, Learn More, Sign Up, Book Now and Download. Facebook has integrated this known best practice as a new tool for social media marketers – and we couldn’t be happier. Best practice dictates that all of your marketing tactics: emails, social media updates, press releases, blog posts, trade shows, etc. Why is this new call-to-action feature important? Calls-to-action (CTAs) are one of the key lead generation elements of both traditional and digital marketing. A “shop now” call-to-action button is showing up on select brand page’s promoted posts! The Lightspan team did some digging on this new trend and here’s our step-by-step guide on how to utilize this new feature on your Facebook fan pages.
Lightspan Digital’s president, Mana, saw something in her Facebook Timeline this weekend that caught her eye and she passed it along to the rest of the Lightbugs.